Why Canva won’t scale your startup or serious entrepreneurial venture

If you’re starting a new business, you know that you need a name, a logo, and capital to develop your product. Yes, you will invest in developing that product, along with various legal fees. In the meantime, to save expenses you will research design apps. …

Why investing in branding is a necessary but passive asset that will give you the advantage in the long run.

Many times I’ve talked to business owners, or founders, that understand the need for building their brand strategy, and brand identity. Their approach to this investment varies depending on how fast of a return they expect on their investment.

While investing in logo development, photography and other collaterals may seem…

Three amazing things that happened in 2020 that changed our buying perception.

Happy new year!

If 2020 was the warm up, 2021 is the real game. Are you ready for it?

I hope last year fueled your brain with excitement about the future. We all had time to cope and process, but in 2021 it is time to shift.


At the beginning…

the brand -idealist

The brand-idealist publishes about damn design, and glorious brand strategy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store