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the brand -idealist
the brand -idealist

9 Followers

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Apr 12, 2021

Your Brand Story is not your personal story.

Storytelling has always been part of design but the concept was solidified and defined in 2015 when companies started to realize the power of a good story narrated by a brand. …

Branding

2 min read

Your brand Story is not your personal story.
Your brand Story is not your personal story.
Branding

2 min read


Jan 26, 2021

The Founders inner dialogue: STOP USING CANVA!

Why Canva won’t scale your startup or serious entrepreneurial venture If you’re starting a new business, you know that you need a name, a logo, and capital to develop your product. Yes, you will invest in developing that product, along with various legal fees. In the meantime, to save expenses you will research design apps. …

Entrepreneurship

3 min read

The founder’s inner dialogue: STOP USING CANVA!
The founder’s inner dialogue: STOP USING CANVA!
Entrepreneurship

3 min read


Jan 19, 2021

The founder’s inner dialogue : Should I invest in branding?

Why investing in branding is a necessary but passive asset that will give you the advantage in the long run. Many times I’ve talked to business owners, or founders, that understand the need for building their brand strategy, and brand identity. Their approach to this investment varies depending on how fast of a return they expect on their investment. While investing in logo development, photography and other collaterals may seem…

Brand Identity

2 min read

The founder’s inner dialogue : Should I invest in branding?
The founder’s inner dialogue : Should I invest in branding?
Brand Identity

2 min read


Jan 11, 2021

THE BRANDING GAME: 2020 REWIND

Three amazing things that happened in 2020 that changed our buying perception. Happy new year! If 2020 was the warm up, 2021 is the real game. Are you ready for it? I hope last year fueled your brain with excitement about the future. We all had time to cope and process, but in 2021 it is time to shift. Adaptability At the beginning…

Branding

2 min read

THE BRANDING GAME: 2020 REWIND
THE BRANDING GAME: 2020 REWIND
Branding

2 min read

the brand -idealist

the brand -idealist

9 Followers

The brand-idealist publishes about damn design, and glorious brand strategy

Following
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    Joshua Schall, MBA

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    Caffè Design

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    Gary Vaynerchuk

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