Why investing in branding is a necessary but passive asset that will give you the advantage in the long run. Many times I’ve talked to business owners, or founders, that understand the need for building their brand strategy, and brand identity. Their approach to this investment varies depending on how fast of a return they expect on their investment. While investing in logo development, photography and other collaterals may seem…

Three amazing things that happened in 2020 that changed our buying perception. Happy new year! If 2020 was the warm up, 2021 is the real game. Are you ready for it? I hope last year fueled your brain with excitement about the future. We all had time to cope and process, but in 2021 it is time to shift. Adaptability At the beginning…