THE BRANDING GAME: 2020 REWIND

Three amazing things that happened in 2020 that changed our buying perception.

Happy new year!

Adaptability

At the beginning of the year, the risk takers jumped ahead, and companies like Pernod Ricard changed their production to provide sanitizers, and distilleries followed the lead worldwide; H&M, the mass-market clothier, adapted its production lines to supply more surgical garments. All this as an aid to the greater good.

Sustainability

Global warming alarmed everyone, as shown by packaging changes made by industry heavy weights, Proctor and Gamble.

Empathy

In June, PepsiCo announced that they would finally retire Aunt Jemima Syrup and Pancake Mix. Over the years, attempts were made to soften Aunt Jemima’s image, but finally in 2020 it was removed from the company’s portfolio. All thanks to the necessity to change old precepts about race and discrimination. Good job!

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