The founder’s inner dialogue : Should I invest in branding?

Why investing in branding is a necessary but passive asset that will give you the advantage in the long run.

Many times I’ve talked to business owners, or founders, that understand the need for building their brand strategy, and brand identity. Their approach to this investment varies depending on how fast of a return they expect on their investment.

The brand-idealist publishes about damn design, and glorious brand strategy